A leading home repair service provider. • London, UK

User research & Usability Testing for designing the optimal buy-flow.

Conducted user research to identify the different consumer demographic segments to be represented. Created representative profile of participants and recruited participants (via Agency). Included participants with special needs (colour blindness, cognitive needs) in the usability tests to validate the design prototypes. Usability tested with 20 participants using Xd prototypes (mobile and web), then optimised user journey to reduce drop-offs.

Client: A global leader in commodity trading • London, UK

Design a query language, an interactive query tool which will help commodity traders to connect with multiple databases.

Created clickable prototypes, detailed designs to explore get the product-user-market fitment. Conducted primary research with commodity traders to understand the pain points. Acted as a 'Design Thinking' Coach, helped in Clients to envision a UX framework to be practiced organization wide.

Client: World's most reputed index ratings provider • India & UK

Re-envision and pivot a legacy product completely for improved customer engagements.

Envisioned and transformed spiceindices.com, a product which received many usability complaints from customers to one of the best in the industry. Design a scalable UIs and data visualisations, which are in use even after 10 years. Conducted competitor analysis, secondary user research and surveyed feedback emails to identify pain points. Recognised the 'Global Best Design Consultant of the Year Award'.

Product Manager, Suyati Technologies.

Product Management, Go-to-Market Strategy, User Centric Product Development

Simplified user journeys, wrote down a product strategy to focus on the most essential product features which solves customer's problems. Collaborated with the a cross functional team to ensure the product releases from concept to deployment. Created wireframe concepts and user journey mapping to define the MVP scope.

Product Manager, Amrita E Learning Research Lab

Product Management & Customer Experience Lead

Focused mainly on improving the end user experience for a multi modal video conferencing application. Created product design concepts and lead a team of engineers and designers to implement innovative and immersive video conferencing experiences.

Multiple roles

Multiple roles

As a founding team member, I passionately handled many roles which included requirement management for new product development, Design Thinking based ideation sessions and product design concepts, team recruitment, product marketing strategies to name a few.