About Me
I help clients to conceptualise and evolve business requirements to user centred product experiences with optimal user journeys and scalable Uls.
I have deep skills on all aspects of interface design & UX; from mapping out the right UX strategy, conducting Design Sprints, primary/secondary researches to creating visually perfect UI designs.
Selected Projects
Cognizant, US, India & UK
Client: An Intergovernmental Organization providing financial and technical assistance to developing nations
Formed and lead a 26 member UX Design + Design Systems team to help transform a portfolio of 6 Web applications. Focus Areas: Design Systems, Figma MCP (Pilot), Design Sprint, Design Ops
Implemented Design Sprints to iterate product designs. Studied Google Ads product ecosystem and APIs, created the visual concepts, discovered the value proposition messages, helped clients to define the value proposition from a user centred perspective. Helped the project team and client leadership to embrace a data driven UX design approach. The Method kit followed in this project involved MVP definition, rapid concept development and sketching. All concepts are created in Figma. In progress - a new design system is being created inheriting Google Ads Design System and Google Enterprise Design System.
Client: World's No.1 Search Engine, US
Experience strategy and design for a Gen AI driven marketplace for Google Ads, to be used exclusively by World's top 20 digital agencies.
Implemented Design Sprints to iterate product designs. Studied Google Ads product ecosystem and APIs, created the visual concepts, discovered the value proposition messages, helped clients to define the value proposition from a user centred perspective. Helped the project team and client leadership to embrace a data driven UX design approach. The Method kit followed in this project involved MVP definition, rapid concept development and sketching. All concepts are created in Figma. In progress - a new design system is being created inheriting Google Ads Design System and Google Enterprise Design System.
A leading health insurance provider in US.
Designed end-to-end UX solutions for 3 Web Apps: one for B2C sales of health insurance policies, one for Agency sales, and one for policy members.
Created a design system (in Figma) for three responsive web apps. Redesigned the buy-flow to increase the average policy sales per user. Devised a content-first UX strategy to raise improve product awareness and improve conversions. Created detailed designs, interactions. Optimal Ux helped in achieving $100k sales within first 40 days.